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What Is It Worth To Have The Most Efficient, Effective, and Powerful Means of Protecting Yourself and Your Family From Any Attacker For Life?

Pure Self Defense is where people go to Discover the self protection skills they desperately need to be able to stop a violent attack in any situation.

No Belts. No Bowing. No BS.

The Purest Form of Self Defense For Ordinary People.

Tuition, Pricing, and Fees for Private 1:1 Self Defence Training...


Keep calm - it's ass-kicking time

Imagine if you were to be violently attacked. What would you give to be able to go back in time and never have to meet the criminals that attacked you and never go through the mental, emotional, and physical pain, fear, and humiliation of the attack?

Or what would you give after being severely injured or killed in a car accident because you decided not to wear your seatbelt? Or not to make your kids or partner wear their seatbelts? What would you do to be able to change that timeline?

Imagine if your house burned down and you lost everything you owned - irreplaceable pictures, family heirlooms, and sacred memories all gone forever. What if someone you loved died in the fire? And what if that house fire was preventable simply by taking a course in fire-safety, fire-prevention, and learning how to immediately put out a fire the moment it starts so that it doesn't have a chance to spread and burn everything to ashes. Would it have been worth the time and cost to take the course and learn those precious fire-safety skills? How terrible would it feel to NOT have that set of life-skills when you needed them? Or to have decided that the fire insurance wasn't worth it because, "we'll probably never have a fire".

These may seem like odd questions. But it is the way that you have to look at self protection training because Pure Self Defense instruction IS like these circumstances. It's something that you may not need today. Or tomorrow. But if and when you DO need to protect and save your life or the life of someone you love from criminal violence, if you don't have it it could mean the very worst for you or your loved one.

It's like that wise old saying, "It's better to have something and not need it than to need something and not have it."

Pure Self Defense is like wearing a seatbelt, having fire insurance, and knowing how to prevent AND put out fires before they become a life-altering disaster. But you have to actually do it.

We do NOT work with everyone that wants to train with us. A strict qualification selection process is part of the process. So we don't want you to start some big training program and over commit without us getting to meet each other and do some training together.

That's why we have an awesome introduction to Real-World Self Defense called, 'Become Your Own Bodyguard!'. It's a 4-part program that is customized for your needs depending on who you are and what you need. It will give you a wonderful foundation of self protection principles to work from if you want to continue into a full training program after. You will walk away from each training session with new skills and principles that you'll able to start to put into use that very day!


'BECOME YOUR OWN BODYGUARD!' Introduction To Real-World Self Defense...

...For Men
...For Women
...For Couples
...For Students
...For Nurses, Doctors, Healthcare Workers
...For Lawyers
...For Real Estate Agents, Professionals, Property Managers
...For Sheepdogs, Soldiers, Law Enforcement Officers, Security Agents
...For Bully-Proof Kids
...For Predator-Proof Kids
...For Moms and Dads

This program is designed to let you try-out and experience a Pure Self Defense training program without having to make a significant commitment.

It allows us to work together and get to know each otherwithout having to make a substantial investment letting you decide how far you want to go with your training without any pressure.

If it's a good fit, you love what we're doing, you qualify to move into a full training package, and it makes sense for us to keep working together then you will have the option at the end of your 4 training sessions to merge into a FULL training package with it's own special bonuses, a Bulletproof Outcome Guarantee, and you will receive a FULL credit for the tuition and time that you've already invested into your introductory program. But if you decide that you're happy with what you've learned in the introduction program and that you don't need any more training to be safe, secure, and self-confident then there is NO OBLIGATION to continue into a full training package.

The 'Become Your Own Bodyguard' introductory program(s) are designed to give you several fundamental self defense skills that have the potential to save your life. It is indeed a stand-alone self defence training program. In other words, even if you don't merge into a full training program after completing the 'BYOB' introductory program, you will still walk away with tremendous benefit and valuable life-saving self protection skills.

The 'Become your Own Bodyguard' Introduction To Real-World Self Defense Program is an principles-based personal protection program designed to teach and train you in the most practical aspects of real-world self protection and to deal with some of the most common threats you may face. Coach Andy will help you to improve your safety, security, and self-confidence and give you the ability to deal with real-life threats to your safety.

TIMELINE: 6-hours total (4 sessions @ 90 minutes each), 1-on-1 private self defense coaching and training

$375 of VALUE ADDED and Free Bonus Features and Services INCLUDED with Your Training Package!:

• Unlimited phone, text, and email support anytime between sessions ...$300 value

• Neuro Linguistic Programming session for Fearless Confidence in Verbal Conflict and Physical Combat ...$75 value

self defense NLP program for fearless confidence

This is an introduction to real-world self defense fundamentals. After completion of this course, if you desire to continue to advance your training then we will be able to discuss the details of a full training package and how the time-investment and financial-investment you have made into this 'BYOB' program can seamlessly be credited towards and merged into a FULL TRAINING PACKAGE.

Rather than just teaching you a bunch of situational 'techniques' for SPECIFIC situations, you will learn principles and critical thinking skills that you can use in ANY situation.


Introduction to SOFT-SKILLS Game-Plan...

• Hard Target Strategies that will lower your chances of ever being targeted in the first place by close to 70% (based on FBI statistics)

• Early Threat Detection, Warning Signals, and Recognizing 'Bad-Guy Behavior'

• Intro to the Behavioral Delivery System

• Managing Dangerous Situations with Strategic Behavior to deceive and set up the bad-guy so they don't see your attack coming

• Mindset and Core Values Development: Setting and Enforcing Personal Boundaries, Giving Oneself Permission To Take Any Necessary Action, How and When To Not Be 'Nice'

• Intro to Verbal De-escalation, Negotiation, and Defusion

• Intro to Movement and Footwork

Introduction to HARD-SKILLS Game-Plan...

• Intro to Moral, Ethical, and Legal Use of the Tool of Violence

• Common Action Triggers and Pre-emptive Striking

• Introduction to Close Quarters Combatives (CQC) for the purpose of stopping Larger, Stronger, Enraged Attackers (NOTE: This isn't patty-cake - you are going to learn how to hurt, injure, debilitate, and outright STOP bad people very efficiently. You must realize and accept the reality that should any blood ever be on your hands it is solely on YOUR hands - you are responsible for your choices, for good or for bad.)

• Common Attacks - Defenses against some common attacks

• Intro to Developing Mental Toughness and dealing with FEAR

• Proactively minimizing the likelihood of robbery, assault, rape, kidnapping, and homicide

By bringing a positive attitude and desire to learn, this training program is believed to be able to produce wonderfully positive results in your life, including helping to increase your safety, security, and self-confidence; decrease feelings of anxiety and fear; improve situational awareness, intuition and gut instincts; and give you the ability to handle dangerous situations to protect yourself and those you care about from criminal violence.

Please call us anytime if you have any questions about these training package details, if you are interested in training, or if there is anything else that we can help you with - that's what we're here for!

Thank you for reaching out to Pure Self Defense. Coach Andy will be excited to work with you!

Customized privarte self defense training programs


• PREVENTION: Via situational and environmental awareness and intuition / instincts.
• CIRCUMVENTION: Nonviolent resolution via behavior, verbal de-escalation / defusion / negotiation, psychology, and managing ones 'self'.
• COMBATIVES: Use of the tool of violence to stop an attack - even if the attacker is bigger and stronger than you, enraged, and in an altered state.

You have nothing to lose... and everything to gain!

If you are a first-time client,
please check out some of our introductory
private training options below.

Call or Text Us Today for:
• More Details
• Answers to Questions You Have
• Session Booking Availability To Fit Your Schedule
778-363-PURE [7873]

Starter Training Packages

  • 2-Hour Self-Protection Workshop
  • Refresher Workshop (for Prior Clients)
  • Can Focus on a Self-Protection Topic of Your Choice
    (certain prerequisites may apply)
  • Additional Person Is 99
Real-World Self Defense Intro Program
  • 4 Sessions @ 90 Minutes Each
    (6 Hours of 1-on-1 Private Training)
  • No Previous Experience Needed
  • Focus is on Both Soft AND Hard-Skills...
    Prevention, Circumvention, De-escalation, Retaliation (Physical Combatives)
  • Free Bonus #1: Unlimited Free Support Between Sessions, $300 Value
  • Free Bonus #2: Neuro Linguistic Programming session for Fearless Confidence in Verbal Conflict and Physical Combat, $75 value
  • Additional Person Is 199
  • 3 Sessions @ 90 Minutes Each
    (4.5 Hours of Private Training)
  • Focus is on NON-COMBATIVE "Soft" Principles:
    Detecting, De-escalating, and Defusing
    Potential Danger
  • Become A "Switched-On" Hard Target
  • Additional Person Is 199

No matter who you are, the threat of violence is part of the world in which we live - ignoring it doesn't make it go away. If you're thinking about learning how to protect yourself, consider Pure Self Defense - our reputation speaks for itself. Let us be a part of your decision to become the strongest version of yourself for life! Coach Andy will help make your learning experience comfortable, productive, and satisfying in a fun and relaxed atmosphere regardless of your age, sex, or physical ability. Please contact Pure Self Defense today!

If you feel like the prospect of learning something new and unfamiliar like self defense or Krav Maga is a bit intimidating, you are not alone. But you can't be brave without fear. One of the ways to deal with and overcome our F.E.A.R. (False Evidence Appearing Real) is this:

Don't deny your fear - acknowledge it. Feel the fear, and then do it anyway!

The journey of a thousand miles begins with a single step. Let your journey into this life-saving, life-changing, life-skill begin today!

Click HERE to talk with Coach Andy today. He will be happy to answer all of your questions, help make you feel more comfortable, and serve you in any way that you need.

You have nothing to lose... and everything to gain because YOUR results are 100% GUARANTEED!

Pure Self Defense Bullet Proof Guarantee

Private self defense consulting (self defense training, coaching, and instruction) is one of the most practical and effective ways that you can help improve your life and increase your safety, security, and self-confidence - regardless of your age or your sex.

Knowing that you can stop a larger stronger attacker gives the kind of confidence and self-assurance needed for you to be a capable, switched-on, hard-target - the kind of person who is able to recognize and avoid, walk away from, de-escalate, and deal with a threat legally, morally and ethically - and in a worst case scenario, to be able to use the tool of violence in order to save your own life or the life of someone you care about from life-threatening danger.

Call now for more real-world self defense information: 778-363-PURE [7873] or click here to email us today!

The information on this website is NOT legal advice.  For legal advice, consult a lawyer.   |   Refunds provided as program credit.   |   Prices and policies are subject to change without notice.

Real Self Defense That Everyone Can Use.
No Belts. No Bowing. No BS.

Pure Self Defense  -  Exactly What It Sounds Like.

Have a question or want to discuss real-world self defense training, CQC, or Krav Maga?

Call Coach Andy at Pure Self Defense in Kelowna today!